Kate Elizabeth Hallam - Joins Lifeis as an Ambassador to Lifeis Social Responsibility

 

• Imagine a young girl from a small town in England, the one that loves music, arts and performance
• Imagine that at the age of 14 this girl almost sacrifices her life to provide a bone marrow transplant to her older brother; later was honored with the U.K. House of Commons Bravery Award for donating  blood and bone-marrow to save the life of her brother
• Imagine the same girl at the age of 16 accidentally contracting  meningitis – and by miracle (rather by excellent job done by doctors), recovering and with great determination writing her story and mail to film producers
• Imagine that this girl was all of a sudden picked up and played the role of John Lennon’s girlfriend in a new movie?
• And the same girl, having a 624 entry, was picked as a model for Top Gear – the prime BBC TV program about cars and driving?
• At the age of  21 she wins 'The Looking good Style Contest' at Aintree race-course out of 700 people, winning a brand new Jaguar X-Type Estate worth 23,000 pounds
• And the same girl was found 12 times on the cover of Britain's biggest-selling  Take A Break women's Magazine, as well as placed at the 4^th in Miss England Contest, First place in Miss Commonwealth Charity and First place in Miss Great Britain Photogenic

And this not all – for such a nice young woman who is well below 30 years of age – Kate Elizabeth Hallam - whom we met at Lifeis Corporate responsibility Diwali celebration at the Spastics Society of Karnataka (SSK).

We had a chance to talk to Kate and explore in depth what were the reasons for her to come to SSK. In fact, it happens, that Kate’s vision and the life value somehow are in line with the Lifeis slogan: Changing Lives.

“I missed probably 5 years of my childhood… when I was 14 my brother was dying from leukemia, and they found that I was the perfect match with my bone marrow. Being only 14, and rather skinny, I need to accumulate a significant amount of bone marrow for my brother who was 13 years elder; it took more than 8 months. Than… you may imagine relief, feeling of pride and accomplishment, when after transplant I watched the tests showed that my bone marrow cells were eating Christian’s cancer cells… I was at the hospital – so I missed my school… and at the hospital, at the age of 14, I was seeing wonderful people suffering, they were less fortunate… passing away… and at that time it shocked me, but it inspired me to do charity work, so I said to me father – charity is for me…”

Read More in our Corporate Blog

Lifeis enables you to change your life this magical Diwali season

Diwali is often that time of year when one looks at new beginnings – and this year, is no different. As the big companies grow with the economy, people themselves are looking into new opportunities, the ones that may change their lives! In keeping with the belief that life is not a matter of fate or random chance, but your own creation; Lifeis – a new player in India’s Direct Selling Market who began operations in India just before this festive season – brings forth the opportunity to transform one’s life by delving into the entrepreneur in you.

In keeping with the true essence of Diwali festivities, which is to bring different people and communities together; Lifeis proposes that you join the Lifeis team and discover hidden business resources that you never anticipated you have.  The Lifeis business model is the result of meticulous planning and development that is completely suited to India. Lifeis has created a unique structure that integrates direct marketing with quality E-commerce products.

“Our concept is aimed at equipping an average individual to become an independent Lifeis Business owner (LBO) and earn extra income from the purchases made by their network of family, friends or neighbors. We are not an on-line shop, rather, we provide the possibility of online shopping only to people, that are either LBOs, or associated with them. Thus, we assure that the LBOs obtain a profit from every purchase that is made in our store” says Mr. Sanjay Mahajan, Deputy Managing Director, Lifeis World Enterprises Pvt. Ltd.

Mr. S. Srinivasan, Chief Mentor and Advisor to the Board of Directors says, "Given the way our economy is flourishing, it is indeed heartening to know that we are contributing by helping individuals empower their financial future. We are a new player in India’s Direct Selling market, and we are confident that its growth is imminent, as consumers make purchasing decisions based upon personal recommendations of trusted friends and contacts.”

The Company has developed a well-balanced Hybrid compensation plan, wherein commission is based on the sales of genuine, highly consumable products. This plan is highly rewarding to people, both new to the business and LBOs with a strong built-in long-term residual.

Lifeis beckons you to join the Lifeis team this Diwali and allow yourself to transform your life – log onto our website www.lifeis1000.com and find out how!

Lifeis - A new Player in India’s Direct Selling Market

Mr. M.V. Rajasekharan a member of Advisory Board launches the Business...

Bangalore, October 10, 2010 --- Lifeis World Enterprises Pvt. Ltd., India (“Lifeis”), is pleased to announce that on October 10, 2010, the company has officially launched its business. The launch was introduced at the upscale corporate office in Bangalore - company leaders, top distributor leaders, network members and prospects from all over India, predominantly from the South, attended this event and celebrated this milestone in Lifeis history.

Direct Selling market, according to the Indian Direct Selling Association (IDSA), is growing at 17% annually; and Lifies is the first domestic player that originates from the South of India. It is anticipated, that the industry turnover would double in the next 2 years to approx. Rs.5000 Crores. Alongside with its growth this 14-year old industry is emerging as the key driver for the entrepreneurial opportunity in India.  

This is exactly the trend that has been exploited by Lifeis – a company that within less than a year designed and implemented its own mode of business – the one that combines e-Commerce solutions with Direct Selling opportunities.  As a Direct Selling company, Lifeis pays associates to sell the goods and services, avoiding the typical large expenses associated with product advertising. Lifeis enables individuals and home-based businesses to offer their friends and family large-volume discount pricing, special retail promotions and value-added services that would otherwise be unavailable to them or difficult to find. At the same time Lifeis IT platform, which is accessible and available at all times on the Web, allows the members to retrieve a wealth of information quickly and easily, enabling the ordering process to be secure and safe.

Mr. Ravi Puri, Chief Executive Officer, notes: “In our business plan the retail cluster mode was accepted where Lifeis centered on several groups of merchandise, namely:  Beauty, Healthcare, Apparels and Textiles. Lifeis business opportunity is based on an excellent portfolio of  high-quality products and brands that can only be purchased through Lifeis Business Owners. We  distribute them through carefully organized, direct selling networks comprised of highly motivated, independent members. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its business”.

Lifeis is committed to establishing and maintain the highest industry standards, as Mr. Sanjay Mahajan, Deputy Managing Director, states: “Our Corporate Code of Ethics requires truthful disclosure of product information and expressly prohibits deceptive or unlawful consumer or recruiting practices. And we are dedicated to these principles starting from our first official operations day and onward.”

MORE information in our BLOG

India's Brands Overwhelming China?

In our previous posts we discussed some issues regarding the Indian apparel industry, among which we said: “India is now emerging as one of the biggest world export centers in many fields, including automotive industry, electronics, and of course, apparels.” We do feel that little time will come and Indian brands, as well as merchandise, produced in India, will be globally recognized. Today’s analysis from The Times of India shows that this trend is gradually coming into life. We are glad that Lifeis activity in establishing Lifeis Style is perfectly fitting in this tendency. Please, read and discuss the article that is sourced from The Times of India (Copyright © 2010 Bennett Coleman & Co. Ltd.):

Brands stitch local sourcing story

Cadini,DKNY,Gant and Boggi Milano Sourcing Locally To Become More Competitive

Durba Ghosh & Pramugdha Mamgain NEW DELHI

SEVERAL international fashion brands such as Cadini,DKNY,Gant and Boggi Milano,which have been importing their entire merchandise for India,have started sourcing apparels locally to become more competitive and profitable in a booming market.
By shedding inhibitions towards sourcing from within the country,these brands can significantly cut down tax outgo and reduce production costs by about 20%,helping them to reduce prices and reach the market faster,say analysts.
Local sourcing will help companies do away with import duties,which are as high as 40% on apparels,and save on longer supply cycles,says Harminder Sahni,managing director of consultancy firm Wazir Advisors.Besides,they can either bring down prices or make extra margins equal to the amount of customs duty, he adds.

Donna Karan New York,or DKNY,already source about 6% of its merchandise from the country...
Read more in our Corporate Blog HERE

My Shirt says: "Made in India" as Part of Lifeis Style

Interview with Ravi Rajgopal,  Head, Product Procurement and Sourcing

At the end of August, the Indian Business Blog “Track In” published a note by Ravi Prakash “My Shirt says ‘Made in India’” . This is an abundance of notable information:

1. Different attires for different occasions: 13% of Indians say that they wear similar clothing at work, social occasions etc compared to 40% of Chinese consumers.
2. A family activity: 70% of us go shopping with family, and 74%, more than twice the average of China, say that shopping is the best way to spend time with family.
3. Relatively high spending per person: Correspondents say that they spent around Rs. 8000 last year, which is comparatively high by Indian standards I would imagine.
4. Quality Test: 50% of Indian consumers they can access the quality of the garment without knowing taking its cost into account.
5. Foreign Brands: More than 50% of Indian said that foreign brands are of superior quality and value than local brands.

We interviewed Mr. Ravi Rajgopal,  Head, Lifeis Product Procurement and Sourcing, and asked him to share his thoughts: on these and other things; how our Lifeis business correlates, and where is Lifeis Style Brand that is being created.

It is common that the most of international travellers from India are buying cotton-washed trousers from GAP Inc. (Banana Republic),  Tommy Hilfiger in the USA , by paying a very big price , when compared to the export price given to these brands for the products exported  from Indian exporters.  This was the sentiment when the Color Plus , was born in 1993. Revolutionary change into smart cottons was a complete overhaul of Indian market. The company introduced and maintains high quality standards and never compromises on them. Besides that, prices are reasonable for the quality given by the brand. Naturally, this and similar brands should come to the market and compete with international brands both in India and abroad. And it is happening now.

India has a very specific apparel market – this is defined by various cultures that differ all over: North, South, West and East – all of them have different taste for colors and dressing methods. The result is obvious – similar dressing patterns, colors and styles are of a very low percentage in India. Thus, an avid apparel designer is faced with a challenging task when thinking about a new brand: i.e. it is imperative to consider the overall market in India, crafting the range and colors accordingly. When looking at the market we have to note that at this time we have a number of superior domestic brands: Color Plus, Raymonds, Wills Lifestyle, Pantaloon Retail – just to name a few – who play a vital role; as well as numerous international players. However, in my thinking, the time is already coming when Indian domestic brands are being recognized internationally – and this is essentially due to their conscious quality policies.

Lifeis a new company and we are entering the Indian market completely understanding its  peculiarities, for among our designer team we have people who are able to pick up the most promising and trendy features of the market and satisfy it accordingly.

Talking about the market, I want to note that the average buying power of Indians has drastically increased over the years. About a decade ago, 35-40 years old people had the opportunity to shop often, access the brands. Nowadays, as we witness the changes in IT-industry, software, and the general fast pace of Indian economy – just this latest news ‘July factory output beats expectations’ – brings new expectations – and adds to the fact that the buying power starts at the age group of 23 and onwards.

Media and advertising play now an important role in life of Indians. The consumers are becoming more and more brand aware; and they spend on clothing more than before; thus, the average lifetime of the clothes in India becomes shorter – consequently – the clothes' market is drastically expanding. It is noteworthy to note, that in many cases the quality standards of Indian clothes are better that some of the foreign brands, but extensive advertising campaigns and the inherent human quality to show off, result in preference for foreign brands. However, here lies one huge obstacle – price. Thus, international brands are not able to capture the middle class market which is now being cautiously tapped by groups like Pantaloon, Reliance, etc.

To add more to the situation, new problems are eminent: increase in the price of cotton, yarn manufacturing, garment making, etc. Though, the most prominent one is the retail spacing. Indeed, its high price directly affects the cost of products, and as the result, the brands are being sold at excessive values. And here comes Lifeis with its Direct Selling Concept.  Quality is the Mantra of our business – and at the same time we avoid all associated expenses: retail spacing, distributor margins, retail margins, etc., providing the quality product at a very competitive price.

Read More in our Corporate Blog: HERE

Lifeis Succsess Story - the Beginning

Corporate policy of our company envisions one very important attribute: we Do care about people and we strive to help them in life. With this post, we are starting a series where we will share with our readers the life stories of our members. Indeed, what is better than to learn of someone’s experience how to become successful in life?

Here is a magnificent example of a young Indian man who found himself in Direct Selling business. His name is Mr. Imran Gove. And just a few years ago the inhabitants of Belgaum may have seen him patrolling the street. Coming from the family of Head Constable, Mr. Imran’s future was pre-determined: police training courses and spending his entire life as a constable, performing all usual odd jobs of a city cop. However, this was not the case. Being young and full of aspirations, he soon was strained with his everyday routine of a C-class employee. As every young man, he was thinking about better life, just to put it is plain straight words – to become rich! Quite naturally, Mr. Imran was looking around for any opportunities, which were right in front of him – personified in a friend, who introduced to him Direct Selling and MLM. Being curious in nature, he studied the subject and decided – this is a chance! Indeed, that type of business ideally suits young man who has limited cash reserves, but strong will, mind power and desire to obtain new skills.

Against the wish of his father, with many colleagues openly disapproving, Mr. Imran started his journey into new life. He took his leave and challenged his police friends: in three months, he will come to their office on a brand new FORD car. (In fact, he confesses, that this was something like a one-minute mind glitch – but there was no way back). Mr. Imran joins an established Indian MLM company and starts his quest, working hard and laboriously. And guess what: in three months he comes to his friends on a diamond white 8-lakh FORD FIESTA with a chauffeured driver!!! That was a total shock and awe – his life dream and first vehicle in life – in front of envious colleagues. These colleagues were not totally supportive: this is a one-time luck and in a couple of months, you will come back, penniless as usual!!! Nevertheless, the crucial decision was made, and Mr. Imran formally left the police. Leaving his colleagues, he promised: wait for some time… One small detail: when he was chauffeured in FORD car to the police officers’ Guest House (the place that he frequently guarded, as a plain constable), his roommate that did not recognize him saluted. No one can disagree that such small event boosts the ego and drives enthusiasm… And this enthusiasm paid well. Over two years Mr. Imran made good money – it would take 39 years of hard work at his previous job to make this! This tremendously improved his life quality and drastically changed the lifestyle. His father, despite two years still left in the Government service, had resigned and now lives a happy life, driving FORD! Work in Direct Selling business allowed Mr. Imran just in one week to earn the money that he would have in his previous life after one year of diligent service. Of course, new business was not very easy, but here - having an ultimate goal, patience and determination – unquestionably opens the road to success.

In January 2009 Mr. Imran left the MLM company that he was working in: there were too many questionable issues: it was clear that the company was short-lived, it had no future plans, no stability, and what was unbearable: bad attitude to its members, the attitude that was on the edge of hostility. For quite a while, Mr. Imran was looking for other opportunity – till the time he joined Lifeis.

As we meet at our office, Mr. Imran points: “Lifeis – is strong fantasy of people – this company has brought back my dream. Besides a great concept of a business, affordable to every person, Lifeis assembled a powerful management team, an impressive Advisory Board, and worked out sound customer relationship procedures. I analyzed all techniques offered, and I realize that we have an excellent opportunity to achieve good income without losing any penny. And what I like most: we are always welcome – there is a special friendly environment at the office, Lifeis employees always find time to listen to us, answer our questions, e-mails and just simply talk.”

We at Lifeis are really amazed with the business acumen of Mr. Imran – as the Team Head he has assembled a small but quality set of people.

Although it is about one month since Mr. Imran joined Lifeis, he is now on a decent way to success. As the proof of it – here is a short picture report of the recent Business Opportunity Presentation (BOP) that was held in Hubli. By the way it was conducted in Kannada – the language of 65% of the locals.

About 150 network leaders of Mr. Imran’s team were present. Director of Sales, Mr. S.P.Kumar explained the peculiarities of our work, stressing the re-purchase details and money management.

The first part was conducted in the hall, and the second – in the open air.
Here the people felt relaxed and very free and Mr. Santosh Thakur, Head-Training & Development, explained the secrets of team building.

We, at Lifeis are wishing Mr. Imran Gove to achieve his goal: to make his “Life Leadership” Team the top one in Lifeis, bring maximum sales – and we are quite sure that this will happen very soon.

LIFEIS: We Are the World… We Are the Children…

Like every respectable company, LIFEIS is committed to the Corporate Social Responsibility (CSR) programs; being a new entity, we are still defining the most applicable to our business and capabilities opportunities. We Are the World… We Are the Children… - this lyrics from the popular song touches every heart – and ours too…

We have reported in our earlier post on initiation of long-standing relationship with Indira Gandhi International Academy in Bangalore. It was very tough to leave these charming children, and many of us (though we declared this officially) decided to come back. And, true to our promise, we did came back!

It was last Sunday when LIFEIS made its first official visit – the visit that was meticulously prepared and planned. It coincided with the Independence Day – and this is very momentous – Independent India makes a lot to help its less fortunate neighbors to overcome their problems. Indira Gandhi International Academy is a vivid example of this. LIFEIS is very proud of this opportunity to show its involvement in international relief effort.

Ravi Puri, LIFEIS Chief Executive Officer addressed the children: “LIFEIS, as to its nature, is the company with heart, and this heart is very sensitive to the needs and status of people. In our business, we are dealing everyday with grown-ups, but we always bear in mind that the man is always formed at his childhood – if being a child, he is confronted with the people who care, than the chances are high that all his life he will be caring, compassionate and attentive to other people. Thus, LIFEIS has a distinctive intention is not just to help once and forget them, but it is to teach and make them capable of helping others.” These words were applauded by all present, as Mr. Puri affirmed LIFEIS’ intention to frequently visit the Academy and try to help overcome its current hurdles of food. And not food only… At the time of our last visit, we noticed that many of the classrooms and halls would use some improved ventilation – so as the first commitment LIFEIS donated 32 fans, which were with gratitude accepted.

LIFEIS flags were popular as well as our theme song…
We also spent some time singing and dancing with children, watching their dance and song performances.
At the end of our visit we distributed chocolates and stationary.

We were happy to leave, for we noticed that our interaction with these deprived children brought some smiles to their faces – “keep a smile on your face, it’s so nice to be happy”