India's Brands Overwhelming China?

In our previous posts we discussed some issues regarding the Indian apparel industry, among which we said: “India is now emerging as one of the biggest world export centers in many fields, including automotive industry, electronics, and of course, apparels.” We do feel that little time will come and Indian brands, as well as merchandise, produced in India, will be globally recognized. Today’s analysis from The Times of India shows that this trend is gradually coming into life. We are glad that Lifeis activity in establishing Lifeis Style is perfectly fitting in this tendency. Please, read and discuss the article that is sourced from The Times of India (Copyright © 2010 Bennett Coleman & Co. Ltd.):

Brands stitch local sourcing story

Cadini,DKNY,Gant and Boggi Milano Sourcing Locally To Become More Competitive

Durba Ghosh & Pramugdha Mamgain NEW DELHI

SEVERAL international fashion brands such as Cadini,DKNY,Gant and Boggi Milano,which have been importing their entire merchandise for India,have started sourcing apparels locally to become more competitive and profitable in a booming market.
By shedding inhibitions towards sourcing from within the country,these brands can significantly cut down tax outgo and reduce production costs by about 20%,helping them to reduce prices and reach the market faster,say analysts.
Local sourcing will help companies do away with import duties,which are as high as 40% on apparels,and save on longer supply cycles,says Harminder Sahni,managing director of consultancy firm Wazir Advisors.Besides,they can either bring down prices or make extra margins equal to the amount of customs duty, he adds.

Donna Karan New York,or DKNY,already source about 6% of its merchandise from the country...
Read more in our Corporate Blog HERE