Bangalore, October 10, 2010 --- Lifeis World Enterprises Pvt. Ltd., India (“Lifeis”), is pleased to announce that on October 10, 2010, the company has officially launched its business. The launch was introduced at the upscale corporate office in Bangalore - company leaders, top distributor leaders, network members and prospects from all over India, predominantly from the South, attended this event and celebrated this milestone in Lifeis history.
Direct Selling market, according to the Indian Direct Selling Association (IDSA), is growing at 17% annually; and Lifies is the first domestic player that originates from the South of India. It is anticipated, that the industry turnover would double in the next 2 years to approx. Rs.5000 Crores. Alongside with its growth this 14-year old industry is emerging as the key driver for the entrepreneurial opportunity in India.
This is exactly the trend that has been exploited by Lifeis – a company that within less than a year designed and implemented its own mode of business – the one that combines e-Commerce solutions with Direct Selling opportunities. As a Direct Selling company, Lifeis pays associates to sell the goods and services, avoiding the typical large expenses associated with product advertising. Lifeis enables individuals and home-based businesses to offer their friends and family large-volume discount pricing, special retail promotions and value-added services that would otherwise be unavailable to them or difficult to find. At the same time Lifeis IT platform, which is accessible and available at all times on the Web, allows the members to retrieve a wealth of information quickly and easily, enabling the ordering process to be secure and safe.
Mr. Ravi Puri, Chief Executive Officer, notes: “In our business plan the retail cluster mode was accepted where Lifeis centered on several groups of merchandise, namely: Beauty, Healthcare, Apparels and Textiles. Lifeis business opportunity is based on an excellent portfolio of high-quality products and brands that can only be purchased through Lifeis Business Owners. We distribute them through carefully organized, direct selling networks comprised of highly motivated, independent members. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its business”.
Lifeis is committed to establishing and maintain the highest industry standards, as Mr. Sanjay Mahajan, Deputy Managing Director, states: “Our Corporate Code of Ethics requires truthful disclosure of product information and expressly prohibits deceptive or unlawful consumer or recruiting practices. And we are dedicated to these principles starting from our first official operations day and onward.”
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