Monday, August 16, 2010

LIFEIS: We Are the World… We Are the Children…

Like every respectable company, LIFEIS is committed to the Corporate Social Responsibility (CSR) programs; being a new entity, we are still defining the most applicable to our business and capabilities opportunities. We Are the World… We Are the Children… - this lyrics from the popular song touches every heart – and ours too…
We have reported in our earlier post on initiation of long-standing relationship with Indira Gandhi International Academy in Bangalore. It was very tough to leave these charming children, and many of us (though we declared this officially) decided to come back. And, true to our promise, we did came back!
It was last Sunday when LIFEIS made its first official visit – the visit that was meticulously prepared and planned. It coincided with the Independence Day – and this is very momentous – Independent India makes a lot to help its less fortunate neighbors to overcome their problems. Indira Gandhi International Academy is a vivid example of this. LIFEIS is very proud of this opportunity to show its involvement in international relief effort.

Ravi Puri, LIFEIS Chief Executive Officer addressed the children: LIFEIS, as to its nature, is the company with heart, and this heart is very sensitive to the needs and status of people. In our business, we are dealing everyday with grown-ups, but we always bear in mind that the man is always formed at his childhood – if being a child, he is confronted with the people who care, than the chances are high that all his life he will be caring, compassionate and attentive to other people. Thus, LIFEIS has a distinctive intention is not just to help once and forget them, but it is to teach and make them capable of helping others.” These words were applauded by all present, as Mr. Puri affirmed LIFEIS’ intention to frequently visit the Academy and try to help overcome its current hurdles of food. And not food only… At the time of our last visit, we noticed that many of the classrooms and halls would use some improved ventilation – so as the first commitment LIFEIS donated 32 fans, which were with gratitude accepted.

LIFEIS flags were popular as well as our theme song…
We also spent some time singing and dancing with children, watching their dance and song performances.
At the end of our visit we distributed chocolates and stationary.
We were happy to leave, for we noticed that our interaction with these deprived children brought some smiles to their faces – “keep a smile on your face, it’s so nice to be happy”

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