Lifeis enables you to change your life this magical Diwali season

Diwali is often that time of year when one looks at new beginnings – and this year, is no different. As the big companies grow with the economy, people themselves are looking into new opportunities, the ones that may change their lives! In keeping with the belief that life is not a matter of fate or random chance, but your own creation; Lifeis – a new player in India’s Direct Selling Market who began operations in India just before this festive season – brings forth the opportunity to transform one’s life by delving into the entrepreneur in you.

In keeping with the true essence of Diwali festivities, which is to bring different people and communities together; Lifeis proposes that you join the Lifeis team and discover hidden business resources that you never anticipated you have.  The Lifeis business model is the result of meticulous planning and development that is completely suited to India. Lifeis has created a unique structure that integrates direct marketing with quality E-commerce products.

“Our concept is aimed at equipping an average individual to become an independent Lifeis Business owner (LBO) and earn extra income from the purchases made by their network of family, friends or neighbors. We are not an on-line shop, rather, we provide the possibility of online shopping only to people, that are either LBOs, or associated with them. Thus, we assure that the LBOs obtain a profit from every purchase that is made in our store” says Mr. Sanjay Mahajan, Deputy Managing Director, Lifeis World Enterprises Pvt. Ltd.

Mr. S. Srinivasan, Chief Mentor and Advisor to the Board of Directors says, "Given the way our economy is flourishing, it is indeed heartening to know that we are contributing by helping individuals empower their financial future. We are a new player in India’s Direct Selling market, and we are confident that its growth is imminent, as consumers make purchasing decisions based upon personal recommendations of trusted friends and contacts.”

The Company has developed a well-balanced Hybrid compensation plan, wherein commission is based on the sales of genuine, highly consumable products. This plan is highly rewarding to people, both new to the business and LBOs with a strong built-in long-term residual.

Lifeis beckons you to join the Lifeis team this Diwali and allow yourself to transform your life – log onto our website www.lifeis1000.com and find out how!

Lifeis - A new Player in India’s Direct Selling Market

Mr. M.V. Rajasekharan a member of Advisory Board launches the Business...

Bangalore, October 10, 2010 --- Lifeis World Enterprises Pvt. Ltd., India (“Lifeis”), is pleased to announce that on October 10, 2010, the company has officially launched its business. The launch was introduced at the upscale corporate office in Bangalore - company leaders, top distributor leaders, network members and prospects from all over India, predominantly from the South, attended this event and celebrated this milestone in Lifeis history.

Direct Selling market, according to the Indian Direct Selling Association (IDSA), is growing at 17% annually; and Lifies is the first domestic player that originates from the South of India. It is anticipated, that the industry turnover would double in the next 2 years to approx. Rs.5000 Crores. Alongside with its growth this 14-year old industry is emerging as the key driver for the entrepreneurial opportunity in India.  

This is exactly the trend that has been exploited by Lifeis – a company that within less than a year designed and implemented its own mode of business – the one that combines e-Commerce solutions with Direct Selling opportunities.  As a Direct Selling company, Lifeis pays associates to sell the goods and services, avoiding the typical large expenses associated with product advertising. Lifeis enables individuals and home-based businesses to offer their friends and family large-volume discount pricing, special retail promotions and value-added services that would otherwise be unavailable to them or difficult to find. At the same time Lifeis IT platform, which is accessible and available at all times on the Web, allows the members to retrieve a wealth of information quickly and easily, enabling the ordering process to be secure and safe.

Mr. Ravi Puri, Chief Executive Officer, notes: “In our business plan the retail cluster mode was accepted where Lifeis centered on several groups of merchandise, namely:  Beauty, Healthcare, Apparels and Textiles. Lifeis business opportunity is based on an excellent portfolio of  high-quality products and brands that can only be purchased through Lifeis Business Owners. We  distribute them through carefully organized, direct selling networks comprised of highly motivated, independent members. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its business”.

Lifeis is committed to establishing and maintain the highest industry standards, as Mr. Sanjay Mahajan, Deputy Managing Director, states: “Our Corporate Code of Ethics requires truthful disclosure of product information and expressly prohibits deceptive or unlawful consumer or recruiting practices. And we are dedicated to these principles starting from our first official operations day and onward.”

MORE information in our BLOG

My Shirt says: "Made in India" as Part of Lifeis Style

Interview with Ravi Rajgopal,  Head, Product Procurement and Sourcing

At the end of August, the Indian Business Blog “Track In” published a note by Ravi Prakash “My Shirt says ‘Made in India’” . This is an abundance of notable information:

1. Different attires for different occasions: 13% of Indians say that they wear similar clothing at work, social occasions etc compared to 40% of Chinese consumers.
2. A family activity: 70% of us go shopping with family, and 74%, more than twice the average of China, say that shopping is the best way to spend time with family.
3. Relatively high spending per person: Correspondents say that they spent around Rs. 8000 last year, which is comparatively high by Indian standards I would imagine.
4. Quality Test: 50% of Indian consumers they can access the quality of the garment without knowing taking its cost into account.
5. Foreign Brands: More than 50% of Indian said that foreign brands are of superior quality and value than local brands.

We interviewed Mr. Ravi Rajgopal,  Head, Lifeis Product Procurement and Sourcing, and asked him to share his thoughts: on these and other things; how our Lifeis business correlates, and where is Lifeis Style Brand that is being created.

It is common that the most of international travellers from India are buying cotton-washed trousers from GAP Inc. (Banana Republic),  Tommy Hilfiger in the USA , by paying a very big price , when compared to the export price given to these brands for the products exported  from Indian exporters.  This was the sentiment when the Color Plus , was born in 1993. Revolutionary change into smart cottons was a complete overhaul of Indian market. The company introduced and maintains high quality standards and never compromises on them. Besides that, prices are reasonable for the quality given by the brand. Naturally, this and similar brands should come to the market and compete with international brands both in India and abroad. And it is happening now.

India has a very specific apparel market – this is defined by various cultures that differ all over: North, South, West and East – all of them have different taste for colors and dressing methods. The result is obvious – similar dressing patterns, colors and styles are of a very low percentage in India. Thus, an avid apparel designer is faced with a challenging task when thinking about a new brand: i.e. it is imperative to consider the overall market in India, crafting the range and colors accordingly. When looking at the market we have to note that at this time we have a number of superior domestic brands: Color Plus, Raymonds, Wills Lifestyle, Pantaloon Retail – just to name a few – who play a vital role; as well as numerous international players. However, in my thinking, the time is already coming when Indian domestic brands are being recognized internationally – and this is essentially due to their conscious quality policies.

Lifeis a new company and we are entering the Indian market completely understanding its  peculiarities, for among our designer team we have people who are able to pick up the most promising and trendy features of the market and satisfy it accordingly.

Talking about the market, I want to note that the average buying power of Indians has drastically increased over the years. About a decade ago, 35-40 years old people had the opportunity to shop often, access the brands. Nowadays, as we witness the changes in IT-industry, software, and the general fast pace of Indian economy – just this latest news ‘July factory output beats expectations’ – brings new expectations – and adds to the fact that the buying power starts at the age group of 23 and onwards.

Media and advertising play now an important role in life of Indians. The consumers are becoming more and more brand aware; and they spend on clothing more than before; thus, the average lifetime of the clothes in India becomes shorter – consequently – the clothes' market is drastically expanding. It is noteworthy to note, that in many cases the quality standards of Indian clothes are better that some of the foreign brands, but extensive advertising campaigns and the inherent human quality to show off, result in preference for foreign brands. However, here lies one huge obstacle – price. Thus, international brands are not able to capture the middle class market which is now being cautiously tapped by groups like Pantaloon, Reliance, etc.

To add more to the situation, new problems are eminent: increase in the price of cotton, yarn manufacturing, garment making, etc. Though, the most prominent one is the retail spacing. Indeed, its high price directly affects the cost of products, and as the result, the brands are being sold at excessive values. And here comes Lifeis with its Direct Selling Concept.  Quality is the Mantra of our business – and at the same time we avoid all associated expenses: retail spacing, distributor margins, retail margins, etc., providing the quality product at a very competitive price.

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