Lifeis Style - Targeted for International Success

Did you ever meet with the people who are committed to their job to the extent that they ‘burn’ themselves at the office? I did – these are the ones that work in the Lifeis team… Having a dedicated team work is an essential pre-requisite for success. In my Blog posts I would introduce the Lifeis team associates – I feel that will make understanding our business better.

This time I am starting with the core input to Lifeis – Lifeis Style. One of the major idea generators at our team is Mr. Ravi Rajgopal, Head, Product Procurement and Sourcing. As you can see from his short CV, he is one of the top experts in the apparel and textile industry in the world. His proven business characteristics include imagination and creative talent; excellent time management skills and a capacity for hard work and long hours; perseverance and the ability to sell ideas to others; deep knowledge of  new materials, trims and manufacturers' practices. And yes, you can get this feeling of interaction with qualified professional the moment you step into his office. I met him the other day, just in time to see the first arrival of the batch of men’s shirts:

Mr. Ravi started explaining his life philosophy, which is actually one of the most fascinating business ideas that I have heard. “Lifeis Organic” concept relates to the notion that everyone is thinking about – how make the life healthier. “You are entitled to organic life” – says Mr. Ravi, -  that means that the present consumer world should and need to change, stop using all chemicals, dyes, additives that in reality affect your health, and in the end your life length. Ironically, the spiral development of society goes back to nature, trying to get rid of all substitutes that were developed in the last years. Initially, “Lifeis Organic” focuses on three areas: Apparel and Textiles; Food Products and Cosmetics. The pre-launch phase envisions now the first ones, i.e. Apparels and Textiles.

 It takes a very hard job to find, evaluate and pick up the right stuff for the raw material. All consumers are well aware of the shirts, innerwear and linen that become useless after 2 or 3 washes. The colors are fading,  fabrics are peeling, and generally speaking they tend to disintegrate.

“I was stunned by the shoddy quality of the shirts now being sold as compared to two years ago. The fabric used in the shirt is very cheap, and the buttons feel loose and sloppy.” – this is the testimony of the customer at JC Penny. And this what Lifeis desires to avoid.

Thus, Mr. Ravi spends a lot of his time on the go, sourcing raw materials, finding appropriate vendors and testing selected fabrics.

Read more in our Corporate Web-site Blog Here